New Canon EF Wide Angle Zoom Announced – 16-35mm f/4 IS USM L – $1,199 retail, No 14-24mm f/2.8 Though?!!!!!

Canon announced a new full frame EF 16-35mm f/4 IS USM L lens today. Positioned to replace the 17-40mm f/4. Should be a nice lens…perhaps Canon’s sharpest wide angle zoom in the lineup.

Canon EF 16-35mm f/4 IS USM, image from Canon press release

Canon EF 16-35mm f/4 IS USM, image from Canon press release

 

But….can we please have an awesome 14-24mm f/2.8 lens similar to the Nikon version? Or a 16-35mm f/2.8 mk iii ? Current Canon truly wide angle offerings are pretty weak with the exception of the 17mm ts-e, 24mm ts-e mk II and the new 24-70mm f/2.8 mk II (awesome lens).

 

Canon EF 16-35mm f/4 IS USM, image from Canon press release

Canon EF 16-35mm f/4 IS USM, image from Canon press release

The following is from the Canon press release:

Canon Broadens Its Imaging Lineup with Two New EF Ultra Wide-Angle Zoom Lenses and White EOS Rebel SL1 Digital SLR Camera

High Performance Lenses Offer Optical Image Stabilizer and a Refined Compact Design; Lightweight EOS Rebel SL1 SLR Kit in White Available Soon
MELVILLE, N.Y., May 13, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce two new wide-angle lenses and a new white color model of the EOS Rebel SL1 Digital SLR camera, just in time for summer. The introduction of the new Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM wide-angle zoom lenses provides Canon digital SLR camera users with the ability to capture stunning photographs and videos of spacious landscapes and many other iconic scenes. The EF 16-35mm f/4L IS USM lens is the first L-series wide-angle zoom lens equipped with image stabilization, providing professional photographers with expanded creative options, especially in low light. The EF-S 10-18mm f/4.5-5.6 IS STM wide-angle lens is an affordable option for entry-level DSLR users looking to enhance their images and videos with unique and creative perspectives.

Since its introduction in March 2013, the EOS Rebel SL1, the world’s smallest and lightest digital SLR camerai, has provided photographers of all levels with a high-performance digital SLR in a small, compact camera body. The new white EOS Rebel SL1 Camera Kit is complemented by a matching white EF-S 18-55mm f/3.5-5.6 IS STM lens and offers a stylish alternative for photographers who like to stand out from the crowd.

“Having just reached a milestone of producing 100 million EF lenses, Canon is dedicated more than ever before to its heritage of creating outstanding optics for photographers of all levels,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “The EF 16-35mm f/4L IS USM and EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses, when paired with Canon EOS Digital SLR cameras, are powerful tools that can enhance any photographer’s creativity. And new to the U.S. market, the white EOS Rebel SL1 Digital SLR camera with its companion white lens, provides users with high-quality images in a small, compact body that is easy to bring along on all their summer adventures.”

EF 16-35mm f/4L IS USM

Fully compatible with all EOS Digital SLR cameras including full-frame models like the EOS 5D Mark III and EOS 6D Digital SLR cameras, the compact and lightweight EF 16-35mm f/4L IS USM ultra wide-angle zoom lens offers high image quality and an Optical Image Stabilizer (IS) for shake correction up to four shutter speed stepsii, making handheld shooting possible in dimly lit scenes where camera shake can occur. In addition, an intelligent CPU in the lens automatically selects the optimal IS mode by recognizing differences between normal handheld shots and panning. This technological advancement supports a greater range of creative expression for photographers in otherwise difficult shooting situations, such as dark indoor scenes where flash photography is prohibited, or in places where a tripod cannot be used, or when shooting at low ISO speeds.

The EF 16-35mm f/4L IS USM ultra wide-angle zoom lens features newly developed, high quality Canon optics that incorporate three GMo (Glass-Molded) aspheric lens elements, including a large-diameter aspheric lens, which help improve image quality by correcting aberrations. Two additional UD lens elements help reduce chromatic aberration from edge to edge throughout the entire zoom range for excellent image quality with high resolution and contrast. The lens also features enhanced fluorine lens coatings on the front and rear lens surfaces to repel dust particles and help ensure superb color balance while minimizing ghosting. The inner focusing and ring USM offer silent, fast and accurate autofocusing. Full-time manual focus adjustment is available in autofocus (AF) mode. A nine-blade circular aperture creates beautiful, soft backgrounds. A new compact four-group zoom system provides a minimum focusing distance of 0.28m/11 inches throughout the zoom range and a maximum magnification of 0.23x at the telephoto end for outstanding performance.

EF-S 10-18mm f/4.5-5.6 IS STM

Created to be a great companion lens for the Canon EOS 70D, EOS Rebel T5i, EOS Rebel SL1 and other EOS Digital SLR cameras with APS-C size image sensors, the EF-S 10-18mm f/4.5-5.6 IS STM lens expands Canon’s line of Stepping Motor (STM) lenses. For entry-level users, this affordable wide-angle lens offers the ability to shoot creative, high-quality images and video in tight indoor locations such as a cozy corner table in a restaurant or unique vacation photos where the subject is close up, yet the surrounding area can still fill the frame.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens features a compact and lightweight design with an Optical Image Stabilizer for shake correction up to four shutter speed stepsiii, enabling handheld shooting in low light. The lens’ stepping motor and newly designed focus mechanism are ideal for Canon EOS Movie Servo AF (available on EOS 70D, EOS Rebel T5i and EOS Rebel SL1 cameras) to provide smooth, quiet and continuous autofocusing during video shooting, as well as when taking photos.

The EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lens features one UD lens element to help reduce chromatic aberration throughout the zoom range for excellent image quality with high resolution and contrast. It also features enhanced multi-layer lens coatings to help ensure superb color balance while minimizing ghosting and flare, while a seven-blade circular aperture creates beautiful, soft backgrounds.

Compared to the EF-S 10-22mm f/3.5-4.5 USM wide-angle lens, the EF-S 10-18mm f/4.5-5.6 IS STM ultra wide-angle zoom lens is nearly 20% smaller and 38% lighter. When combined with a compact digital SLR, such as the Canon EOS Rebel SL1 camera, the smaller size makes it very convenient to carry with the camera when traveling. The compact four-group zoom optical system provides a maximum magnification of 0.15x at the telephoto end. The wide-angle zoom range of the new EF-S 10-18mm f/4.5-5.6 IS STM is a perfect complement to the currently available EF-S 18-55mm IS and EF-S 55-250mm IS STM zoom lenses.

New Lens Availability

The Canon EF 16-35mm f/4L IS USM and the EF-S 10-18mm f/4.5-5.6 IS STM ultra-wide zoom lenses are scheduled to be available in June for estimated retail prices of $1,199.00 and $299.99, respectively. For more information about Canon EF Lenses visit: www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup.

White EOS Rebel SL1 Kit with EF-S 18-55mm f/3.5-5.6 IS STM Lens Availability

The Canon EOS Rebel SL1 and EF-S 18-55mm f/3.5-5.6 IS STM lens kit in white is scheduled to be available at the end of June for an estimated retail price of $749.99. For more information about the white Canon EOS Rebel SL1 Digital SLR Camera kit and the full list of product specifications, visit www.usa.canon.com/eos.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2013† and is one of Fortune Magazine’s World’s Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the tenth consecutive year, and for camcorders for the past three years. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

For media inquiries, please contact pr@cusa.canon.com.


Share the Experience Official Federal Recreation Lands 2014 Photo Contest

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SD Cards for Panasonic GH4 4K Camera – cards in stock at B&H Photo $59.95

You will need a UHS Speed Class 3 SD card to capture 4K video internally for the Panasonic GH4. Cards in stock here: http://www.bhphotovideo.com/bnh/controller/home?O=invoice&A=details&Q=&sku=1044453&is=REG

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Fujifilm X100S 16 MP Camera On Sale for $939.95! Free Shipping

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Fuifilm X100s

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Blackmagic Design Production Camera 4k now shipping…and lower price?

blackmagicproductioncamera4kleftangle

So, the Blackmagic Production Camera 4K is now shipping and they’ve lowered the price by $1000. I wonder if that has anything to do with Panasonic announcing the GH4 4k camera last week? Blackmagic camera looks interesting, though the internal rechargeable battery is only good for about 90min…and it has to be hooked up to external power to recharge. Not a big deal for a big production…but limits its flexibility for traveling light / run and gun etc.

The following is from blackmagicdesign.com:

Blackmagic Design Announces Blackmagic Production Camera 4K is now Shipping with a New Low Price!

Fremont, CA – February 10, 2014 – Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.

“The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!”
About Blackmagic Production Camera 4K

Blackmagic Production Camera 4K is a super high resolution 4K digital production camera for Ultra HD television production. Featuring a large Super 35 sensor, professional global shutter as well as EF and ZE compatible lens mount, the Blackmagic Production Camera 4K captures high quality ProRes™ files, giving customers a complete solution to shoot amazing high resolution music videos, episodic television productions, television commercials, sport and documentaries.

The Blackmagic Production Camera 4K has everything customers need right out of the box including a built in SSD recorder, rechargeable battery and a large 5” LCD touchscreen. In addition to focusing and monitoring shots, the touchscreen also lets customers enter metadata and change camera settings all on a single easy to use interface. Customers also get a full copy of DaVinci Resolve for amazing quality color grading and finishing for Mac OS X and Windows computers.
Key Features

Ultra HD 3840 x 2160 resolution
ProRes 422 (HQ)™ recording
Super 35 sensor
Global shutter
EF and ZE compatible lens mount
Built-in SSD recorder
5” LCD touchscreen
Metadata entry
6G-SDI output for 10-bit HD and Ultra HD

Availability and Price

The Blackmagic Production Camera 4K is available now for US$2,995 from Blackmagic Design resellers worldwide.
Press Photography

Product photos of the Blackmagic Production Camera 4K are available at www.blackmagicdesign.com/press/images.
About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and film restoration software for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including stereoscopic 3D and 4K workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, United Kingdom, Japan, Singapore, and Australia. For more information, please check www.blackmagicdesign.com.


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